Wouldn't it be nice, however, if Georgetown, didn't have to play at the Verizon Center? I wish more sports teams followed the approach taken by the University of Wisconsin's business school and eschewed corporate sponsors.

When he became dean of the University of Wisconsin-Madison School of Business in 2002, Michael Knetter went looking for a big donor, someone who would give $50 million in exchange for putting their name on the school.

No one was interested.

So, Knetter decided to do something radical: find contributors willing to pay to keep the school's name off the market.

After years of conversations, 13 alumni announced last month that they were giving $85 million in exchange for assurances that the business school would not be named for any donor for at least 20 years...